Author: Dana DiDonato

The Secret of the Long Lash Sisterhood

The Problem: Every morning when we take our first sleepy look in the mirror and we’re greeted by a set of short, mousy brown, stubborn lashes that refuse to curl. We wonder, “Is there a product out there that has the power to give me Kim Kardshian curl and Snuffaluffagus length?” Extensions are expensive, high maintenance, and can potentially leave you with lash bald spots! (Yes I know from personal experience and as I type, I’m wincing at the thought of that painful memory). In the mascara game there are countless disappointing options and most of them can be found in our Mascara Graveyard drawers. The Good News: There is a miracle mascara. It’s called Moodstruck 3D Fiber Lashes by Younique. When a friend shared Younique with me, I felt like I had received The Secret, but instead of your life being changed by positive thinking, your lashes are changed by gel and fibers. GEL AND FIBERS! WHERE HAVE YOU BEEN FOR THE LAST 2 DECADES OF MY LIMP LASH LIFE!?!? It’s the Beyonce of mascara. It serves you flawlessness …

Hidden Treasures in Aisle 6: All-Day Lipcolor

It’s as though we’re hard-wired as “gatherers” to search out the make up treasures at the drugstore. Our quest: to find an affordable solution to our latest beauty crisis.  We can’t help but wonder as we consider dropping an impulse purchase in our basket, “Will this one be a worthy impulse purchase or just another that will be carelessly tossed into the abyss known as the make up junk drawer?” I feel like I’m blasting the best-kept secret in the make up aisle by telling you about this gem. Problem: Isn’t it the absolute WORST when you take a sip of coffee and there’s a ring of color around the rim of your favorite mug? Or an hour after you applied your new fave lipstick you glance in the mirror to see that your lips disappeared? (Worst-case scenario your lips are now staining your teeth). Solution: CoverGirl Outlast.  It stays on for 16 hours. Yeah, 16.  I actually use Vaseline to get it off in the evening! While this color is a matte finish, if you’re …

Hidden Treasures in Aisle 6: Eye Crayon

How many times have you found yourself in the beauty aisles of Duane Reade (for city girls) or CVS (if you’re a suburbs lady) singing along with the Kelly Clarkson power ballad they’re blasting while contemplating impulse purchases?  The questions always going through our mind . . . should I even bother?  Or do I need to buy the expensive stuff if I wanna look good?  If I am gonna bother, which drugstore products should I bother with? As a self-proclaimed addict of all things make up I can tell you, there are gems right there in the drug store that are better than all the expensive brands I’ve tried. Treasure #1 . . .CoverGirl Perfect Blend Eyeliner Crayon Hi my name’s Dana and I’m an eyeliner junkie.  I’ve tried them all . . . expensive and cheap . . . and there is officially none better. I feel like I’m blasting the best-kept secret in the make up aisle by telling you about this one. Problem: Some liners barely do their job!  You should …